Orient Electric started their journey as a small company in the 1940’s in Kolkata, to make electric fans, ceiling fans. Then called as Calcutta Electrical Manufacturing Company Ltd., it was inducted into the C. K. Birla Group, in 1954 and rechristened as Orient Fans. What started with a production of a mere 15,000 fans a year has today grown to India’s largest manufacturer and exporter of fans. They contribute to more than half of India’s fan exports. Majority of the fans today are manufactured in-house and the range includes more than 300 models. Today Orient fans seek to reinvent its role in the electrical solutions domain with its new brand identity and "Orient Electric" and the new tagline "switch to smart" is positioned towards meeting the aspirations of the smarter new age consumers. It is largest manufacturer and exporter of fans from India with a dominating presence in over 35 international markets.It is also the third largest LED bulb manufacturer in the country in the non-OEM category.